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Tag Archives: brand

Does Your Brand Create Trust?

People have brands. Companies have brands, both for products and as an employer. Even countries have brands. So what is a brand? According to Wikipedia: Brand is the identity of a specific product, service, or business. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company […]

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Employee Engagement is Energy …Not Satisfaction

Engagement is about commitment. Passionate commitment! Employee engagement is not the touchy-feely stuff or positive thinking mantras. It is not job satisfaction. Think about this…. Sometimes people are satisfied doing “nothing”. Is that what you really want? Engagement at the leadership level is paramount! Studies show that employee disengagement is four (4) times higher for […]

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